The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
This episode, versatility is the word of the day. Sam Cook is currently the host and executive producer of The Shot, a singer/songwriter competition show filmed in Toronto, but she's also spent time as a radio host, podcaster, VO artist, and on-screen with other TV networks like YTV.
It should go without saying that most people don't begin their career on one of the biggest shows in television history, but that's exactly what Sam did. We talk to her about how a Canadian girl managed to land an internship on David Letterman in New York, and how she followed it up with getting a job at YTV by crashing her car in the parking lot. Certainly not a conventional start, but a roaring one nonetheless.
We also talk about how she began to fall in love with radio, and when she made the move to voiceover and teaching. Sam teaches On-Air Television at Mohawk College, and in the latter half of the episode, we dive into everything about teaching the hosts of tomorrow - including some of my rather strong opinions about entry-level radio jobs.
To connect with Sam, you can follow her on Twitter, Facebook, LinkedIn and YouTube.
Or, if you're considering her for any radio/voiceover positions, check out her website.
CLICK HERE to get a transcript of this episode.
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