The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Imperfectly Kind is the name of Julie Adam's first book. The President of Rogers Sports & Media had a unique pandemic experience that she shared with us and led her to write this book.
In this episode, Julie and I catch up after nearly 4 years between recording podcast episodes. We spoke about baseball in the last episode and it came up again this time in a couple of places. While I normally would love to ask a zillion questions about the future of radio, I wanted to stay close to the theme of her book because the broadcast business could use a little more kindness. We also spoke about identifying who your competition is and the benefits of embracing them.
You can order Julie's book here in Canada.
And in the United States.
Order it in bulk because all your employees or classmates should read it.
Thanks to those who have supported the show!
Promosuite
Justin Dove at Core Image Studios
Megatrax
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