The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Jim Lang is a renowned broadcaster who's worked all over Canada, often covering sports. You probably know him best from either Sportsnet Fan Radio 590, or his Toronto Argos coverage on AM 640. In this episode, we work our way through his broadcast history, from his humble beginnings as a radio intern all the way to his coverage of events like the Superbowl.
If you're a sports fan, you'll love this one. Jim talks at length about the most stand-out moments of his sports career- the aftermath of Superbowl 42 and the ensuing chaos, the feeling of living in Montreal while the Canadiens were on a Stanley Cup run, and the privilege of becoming the radio voice of the Argos.
This is a great episode for radio buffs as well, as Jim shares his story of moving from Halifax to Toronto and falling in love with the radio offerings the city had. He shares the exact moment he knew it was the career for him, the trepidation he felt the first time he stepped inside a big-city radio control room, and even some tips about making a voiceover sound punchier.
Nowadays, Jim hosts his own morning show on 105.9 The Region. You can listen to him from Monday to Friday, 5:00am to 10:00am. Hockey fans should also check out any of his 3 books, all co-written with hockey legends:
Bleeding Blue with Wendel Clark, Shift Work with Tie Domi, and Everyday Hockey Heroes with Bob Mackenzie.
Get a transcription here. It's at the bottom of the page.
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