Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes you behind the mic for conversations with the people shaping the world of audio. From radio legends and podcast pioneers to producers, programmers, voiceover talent, and top-tier creators. Each episode dives deep into the craft, business, and culture of sound.
Matt brings his decades of industry experience—and tall-tale stories—to the table, creating a space where creators and listeners alike can explore how audio connects, entertains, and evolves.
Whether you're in the industry or just fascinated by it, The Sound Off Podcast delivers insider perspectives, valuable insights, and plenty of personality.
New episodes weekly.
Have you ever thought to yourself, "I'd love to own a radio station"? I know there was a point where I did. If you've ever had that feeling, or still do, today's guest Paul Larsen is the man to talk to.
I've been wanting to have Paul on the podcast for years, ever since he bought 103.9 The Lake in Kelowna, B.C. in 2021. Today, he's in the process of selling the station to Pattison. But the same question has been on my mind for nearly three years now: Why on earth would anyone buy a radio station in the middle of the pandemic?
Thankfully, Paul answers my question gracefully, as well as diving into his lengthy radio career and how exactly he got into purchasing radio stations. He also offers up some fun stories from throughout the years, and provides something extra valuable for those in the ownership business: a playbook for the future of radio.
A transcription of the episode is here.
Thanks to the following organizations for supporting the show:
Mary Anne Ivison at Ivison Voice. - Make her the voice of your radio station.
Megatrax - Licensed Music for your radio station or podcast production company.
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