The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Gruff Gushnowski has been living life openly and honestly for the last three and a half years. If you following him on social media, he can be uncomfortably candid about his postings, and he revealed in this week's show about how helpful it has been. We explored his radio career which has been set in Alberta for 25 years outside of a brief stint programming CHEZ 106 in Ottawa. There are other heritage rockers in their too like K97 in Edmonton and The Goat in Lloydminster, Alberta. (Given all the awards, accolades and talent that has passed through that station, I think we can give it iconic status) He worked his way up from announcer, to music director and the program director's chair. As the pressure mounted and the responsibility accumulated, so did his drinking. Until one day -- he stopped.
Last November he started back at Newcap in his current position as Program Director for the Northern Alberta stations; overseeing radio stations in Lloydminster, Wainwright, Cold Lake, Bonnyville, St. Paul, Lac La Biche, Athabasca, Slave Lake, High Prairie, Whitecourt, Westlock, Edson & Hinton. Best of all for him, he has moved back to Lloydminster where he lay down some heavy roots in early part of the millenium. In this episode, Gruff holds nothing back. He and I even take a few moments to share tactics for alleviating depression. I am not a clinical psychologist, but I briefly play one on this podcast.
If you do need help and are looking to make a life change, this is a great place to start.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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