The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
We last spoke to Dervla Trainor back in 2019. Dervla is the founder and co-owner of the V.O. North conference, and it was getting to that point where the event was creating FOMO (Fear of Missing Out) for people in the Voice over community. Sadly, the pandemic caused a disruption to that momentum with 2020 being shifted online and 2021 postponed. However, the event is back and better than ever September 16-18 at the Pantages Hotel in Toronto.
Check out the lineup and show here.
In this episode, Dervla speaks to us about the genesis of the event, how she has steered her way through the voiceover business during the pandemic, and what we can expect in Toronto at Canada's premiere Voiceover event. We also briefly discussed some of the newer problems in the business with the emergence of Artificial intelligence, pricing and keeping control on where your voice goes. There are also the most useful of session involving marketing, search engine optimization and CRM's. The conference is open to beginners and experts alike. While not advertised as such, there is a lot of mentoring that takes places at V.O. North.
We also talked about Bev Standing's unique story which was recently featured on the podcast Twenty Thousand Hertz
Click here for a transcription of the show.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
Matt Fogarty Voiceovers
nLogic
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