The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
OMG it's been 7 years since Kolter Bouchard was on this show. When he last joined me in September of 2019, he was doing afternoons at 102.1 The Edge in Toronto. Since then, his life has taken some dramatic turns: a Hodgkin’s lymphoma diagnosis, a stem cell transplant, leaving radio, launching a creative agency with his wife, and building a powerful presence as a content creator and author.
Kolter shares what it’s like to hit the five-year remission milestone and how cancer permanently reshaped his outlook, his work, and his sense of identity. We dig into why vulnerability, honesty, and genuine connection matter more than ever—on-air and online—and how one on-air cancer announcement actually helped save a listener’s life.
We also get candid about burnout in radio, panic attacks, and the difficult decision to walk away from a major-market show. From there, we explore how radio talent can future‑proof their careers by building multi-platform brands, treating podcasts as marketing engines, and not building their entire media empire on rented digital ground.
Reach out to Kolter on LinkedIn
Here is his creative agency
Stuff I Said I would put in the Show Notes:
Kolter and Dominique's Playing House Podcast
The forthcoming book that you can pre-order...
The infamous Mike Sea Podcast Episode about inter-racial relationships.
NEW! The podcast is now available in on video on Apple Podcasts, iHeart, and Amazon Music in the USA. (And naturally YouTube)
Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thank you Megatrax for continuously supporting the show
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
