The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Julian Nieh is Julian on the Radio,and traces his radio career that’s from Washington, DC to major markets like Chicago, Seattle, Las Vegas, and the future. He recalls falling into radio through an internship, doing everything from promotions and street stunts to last‑minute board‑opping that led to his first on‑air shifts. Matt and Julian geek out on the magic of 90s radio and MTV, the emotional pull of that era’s music, and the power of creating anticipation and memorable moments for listeners.
Julian reflects on influences like Elliot in the Morning, Donnie Simpson, and his time at B96 Chicago, where supportive local leadership let him take creative risks and win industry awards. The conversation digs into culture vs. corporate realities, the loneliness of modern radio, and why curiosity, empathy, and connection still matter more than polish. Matt & Julien also talked about the shifting impact of social media, podcasting, and sales acumen, and Julian’s search for a role that truly aligns. Check out his demo here.
Also I mentioned that I would suggest a few conferences radio people could check out if they wanted to expand their horizons. I was going to just mention a couple but I forgot about a few of the obvious ones:
Podcast Movement at SXSW: (FREE) Now has a presence there thanks to Bryan Barletta and Tom Webster's direction.
VidCon: Video Creators galore.
Twitchcon: You're gonna love Rotterdam
Social Media Marketing World: You'll learn how to make prettier posts.
Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Megatrax - Licensed Music for your radio station or podcast production company.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
