Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes you behind the mic for conversations with the people shaping the world of audio. From radio legends and podcast pioneers to producers, programmers, voiceover talent, and top-tier creators. Each episode dives deep into the craft, business, and culture of sound.
Matt brings his decades of industry experience—and tall-tale stories—to the table, creating a space where creators and listeners alike can explore how audio connects, entertains, and evolves.
Whether you're in the industry or just fascinated by it, The Sound Off Podcast delivers insider perspectives, valuable insights, and plenty of personality.
New episodes weekly.
It was announced at Podcast Movement last year that Paul Riismandel would be taking over as President of Signal Hill Insights and Jeff Vidler would be stepping back from day-to-day duties, and segueing towards retirement. The same way a musician never stops being a musician, and a writer never stops being a writer; researchers may stop doing working for research companies, but their minds never stop asking questions. I've known Jeff for so long that I don't think he will ever stop wondering why something in audio is the way it is.
Jeff has been on the show a number of times before to discuss much of what he researches. But we have never started from the beginning. Until now. We covered his career through research, radio and podcasting. Starting in the 1980s, Vidler worked at various radio stations, including CKDA and CJAY 92 in Calgary. He transitioned to Joint Communications as a music director, where he helped shape radio formats. He then moved to CJFM in Montreal, improving ratings and rebranding the station to Mix96. He later founded Audience Insights and later Signal Hill Insights.
And yes we spook a fair bit about the future too, highlighting the importance of YouTube for podcast discovery and the challenges faced by Canadian podcasters due to smaller advertising budgets. We didn't solve every problem, but we solved a few.
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Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Megatrax - Licensed Music for your radio station or podcast production company.
Podderapp: Where podcasters can get access to their advanced data dashboard here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
