The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
This week, we're back with another old friend of the show. Charles Adler was last on in 2019, and at the time, he was about to be on-air with Corus Radio. Nowadays, he's joining the ever-growing list of radio vets who have decided to go digital.
Charles is starting up his own podcast, The Charles Adler Show, in just a few weeks. We know this, not just because he told us, but because The Sound Off Media Company is going to be handling the production side for him. We won't be hosting the show, though. Instead, you can find him on Dean Blundell's network, Crier Media, once the show goes live.
As usual with radio-stars-turned-podcasters, we talk with Charles about what made him decide to make the transition. It does get a bit political, since that's one of the main themes of his shows. You've been warned. We also discuss the direction of his new show, as well as how he's had to adapt to social media, and the love and hatred he's been exposed to through the lens of Twitter.
As mentioned, keep an eye out for The Charles Adler Show on Crier Media. If you want to keep up with Charles in the meantime, you should also drop him a follow on Twitter or check out his personal website.
A Transcription of this episode is available here.
This show is made possible every week by contributors like:
Blurve: A great way to help you prep your Show.
NLogic: TV & radio advertising and audience data solutions
Megatrax - Licensed Music for your radio station or podcast production company.
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