The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Jason Barrett and I started our post-program director adventures around the same time. He had a strong resume as a Sports radio programmer, having worked at mainstays like the Fanatic in Philly, 590 the Fan in St. Louis and 95.7 The Game in San Francisco. He decided to enter the crowded radio consulting field with a specialization on sports radio, a decision he made after scanning the media landscape and his family situation. Need made a great choice.
Jason has joined me annually in September to talk about the year in Sports, and to look ahead to the NFL season which kicks off this week. It goes without saying that I didn't get to everything I wanted to talk about with Jason, but even in the world of podcast where there are no limits - we have our limits. A few things to know about this episode:
I did not have time to ask Jason about my favourite blog piece he wrote from last year. It involves the mess the Oakland A's found themselves in when they had a nasty break up with their media partner. It ended with a tweet. All I can think is - Who does this?
We also had the opportunity to talk about some of the great imaging that makes it to sports station. Justin Dove is a supporter and sponsor of the podcast and Jason spoke of Justin's ability to capture the moment that WAS and paint a sonic picture of what is to come.
Finally, a shout out to Jeff Schmidt who's name also came up on the podcast. Jeff is simply the best when it comes to audio and painting that picture using audio. Check out some of the amazing podcasts he has worked on - you have probably already heard his work!
And Jeff has a blog you should follow if you are considering improving your sonic game.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
