The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of the radio industry and has worked on air, and as a program director. Matt now works with broadcasters and podcasters to increase their audience and the amount of time engaged on their audio.
It takes a whole conversation with J.C. Douglas to realize that the journey lies somewhere between the Grateful Dead's "Truckin'" (What a Long Strange Trip it's been...) and Motley Crue's Wild Side. From the early days at Q104, to nearly 30 years at the station - and now at long-time rival C100. His durability on air is a result of hard work, learning and knowing the brand of your station. I know that sounds hoaky but if you're gonna rock, you had better rock; if you want to attract females on a heritage morning show, you need to make a few subtle changes. I have always loved Halifax and full disclousre, I worked in Nova Scotia for 4 years and spent many afternoons listening to JC Douglas and Andrew Gillis on the Mighty Q. Recently I took a trip back and heard JC Douglas on C100 - and thought there is no better person to tell Haligonian Radio Tales than JC. (I think I should trademark that)
This episode is brought to you by Promosuite and the new cloud based software Promosuite Next. http://www.promosuite.com/soundoff
