The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Jason Barrett celebrated the third anniversary of Barrett Sports Media last week, and we have an annual podcast chat to talk about the state of Sports Radio. After three years of doing anything, you have entrenched yourself into the landscape well enough to speak reflectively, so I asked him about the trials and tribulations of shifting from programming radio to partnering with radio.
He blogs, podcasts, works with sports radio brands across America, and I have admired his work and always appreciate the perspective he brings to the podcast when he comes on as the NFL Season gets underway.
If you have time to listen to this podcast - make time for his as well as he has many of the thought leaders from radio industry on his show which comes out on a regular basis. Jason is also an avid wrestling fan; we did not get a chance to cover this on the podcast, but back in the 2000's he did a wrestling show that had more downloads than anything else at the station he was working at.
In this episode, we talk about the changes with Monday Night Football, Thursday Night Football, how Tony Romo did in his first year and how to deal with Kaepernick situation, when it unwittingly becomes a story.
By the way, if you like what you hear and want to work with Jason, he is really good at working with your teams short term in advance of ratings or when the staff are all together. OR even better - send your staff to the Barrett Sports Radio Summit in Los Angeles in February. (e-mail Jason for more)
There more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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