The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Ryan Jespersen is one of the great broadcast to podcast success stories. After being relieved from the coveted 9 to noon position at the venerable 630 CHED in Edmonton last year, Ryan hatched a plan to move his audience from terrestrial to digital, and at the same time fill a need for real talk in the digital space.
In this episode, you will hear how Ryan got into radio i(and later TV) n Red Deer, Alberta, moved north to Edmonton where he hosted Breakfast television and eventually on to Corus owned 630 CHED. We spoke about Alberta politics and how it compared to when I was there in 1990's when Ralph Klein's Conservatives held a 40+ year stranglehold on the province - and how it devolved. We also talked about how he monetizes the show, how he moved people to digital, and what the goals of the show are in the future.
You can find more about Real Talk with Ryan Jespersen on our episode page.
We also spoke about my friend Christian Zyp who was a guest on the Sound Off Podcast a few months ago. Zyp appeared on Ryan's show and you can see appearance here.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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