The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Sammy Kohn is the drummer for Canada's the Watchmen. He will contend that he is a realtor in the Greater Toronto Area, but so long as the Watchmen keep getting played on the radio and the band continues playing a few shows a year, he will be known first as the drummer of the Watchmen. Formed in Winnipeg in the late 80's, the band wrote, recorded, and released their first CD in 1992 called "McLaren Furnace Room", which was followed with a subsequent major label release two years later "In the Trees" and a decades worth of touring, writing, recording and working hard. That includes those early morning radio station appearances, often after finishing a show earlier that morning.
In this episode, Sammy and I spoke about residing at opposite ends of the radio and records promotion wheel that was responsible for one of the most lucrative eras for Canadian Rock music. We covered some of the most 90's of things, (HMV, CD's) and Canadian pillars of the music industry like MuchMusic and the of Cancon regs which helped the band grow. I also come clean about not adding one of their most popular songs at the station I was at.
This episode was recorded two weeks before the death of Deane Cameron, who had a large role in the band making a transition from Universal to EMI. When you hear Sam answer my question about that move - think of Deane.
Sammy's podcast he co-hosts with Cam Gordon is the Completely Ignored Podcast.
The Watchmen are on tour this summer and dates are here.
Even more important, if you are in Toronto, June 19th there is a fundraiser at the Horseshoe Tavern in support of bassist Ken Tizzard's wife who is preparing for stem cell bone marrow treatment. The Event will be hosted by Dean Blundell who appeared on our podcast a few weeks ago.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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