The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
We are off to the Okanagan Valley in British Columbia and catching up with Mark Burley. (SUN-FM, AM 1150 & 101.5 EZ Rock) During the 12 years as Group PD and PD of the local cluster, he enjoyed enjoying 8 years with Sun at #1 A25-54 in Kelowna and garnered industry recognition with 6 consecutive Program Director of the Year Awards and Station of the Year for Sun FM on 5 occasions. Mark went through 3 different owners during his time including Standard, Astral and then Bell. He speaks about what makes the region the envy of western Canada, and its rise in the lifestyles of the rich and famous with exposure on TV shows like Hockey Wives with NHLers like Carey Price and Ryan Getzlav living there in the off-season. What's not to love? Wine, water, and sunshine! How does a once secluded part of the country adjust with the rise of digital? We will also get some tips and tricks about time management when you have 22 stations; and coping with shifting gears when change arises.
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