The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Howard Kroeger was there in 2002 when a new radio format was launched in Winnipeg. The program director of Hot AC Q94.3 was apart of the programming team that had recently acquired AC Magic 99.9 from Standard Radio. It was obvious that Magic would no longer be an AC station, but what would it become in Winnipeg's competitive radio market? This is when BOB was born.
Classic Hits is now in its 20th year as a radio format; straddling the divide between Boomer and Generation X - the original station is still on the air doing what it has always done with similar imaging and presentation to the original product - with some musical and presentational updates naturally. In this episode we speak to Howard about how the format came together, why Winnipeg was the place to make it happen, and how the format began to spread across North America. We also asked Howard about the other formats he has created including Duke and Hank.
By the way, I also pulled out some recent audio from my conversation with "Bad Pete" Marier who was Bob's first morning host in 2002. Hear his story here.
There's also a bunch more about the other stuff on our episode page, including the CTV report from 2005 about how the format grew across the continent.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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