The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Valerie Geller has inspired many to be better broadcasters through her work. Many of those lessons can be found in her 2011 book, Beyond Powerful Radio, the follow up to the 1996 work, Creating Powerful Radio. I would consider this podcast to be incomplete without an episode from Valerie. She is one of the most referenced persons in this series; not only from broadcasters, but now podcasters.
In this episode, we discuss how her work has become more than about radio, and extends to anyone who is in a performance based industry. I asked her about one of the biggest mistakes podcasters make, how to make them better and what all personalities need to do to be successful long term. I also took a moment to ask about the changes in her life. Valerie is on the road for long periods of time, and that has obviously come to a temporary halt over the last year. We also spoke about the idea of "Never Lose A Listener" which, when you think about it, is a vital concept to podcasters who need to hold listeners from minute zero.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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