The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
I had my first trip to Dallas last August and was looking forward to a few things: Visiting the Texas School Book Depository, Eating some Texas BBQ, and listening to the radio. We did all three but I did not check out a lot of country radio which is weird because Dallas radio is full of country music, sports, and is the home of the venerable Kidd Kraddick show. It also has some legendary personalities who have left their mark on the city (like Kidd), but also Ron Chapman, Terry Dorsey and Tom Joyner who did mornings in Dallas before jetting off to Chicago DAILY to do afternoon drive.
Hawkeye has been apart of all of that in the market, including working alongside Terry Dorsey where he learned how to morning radio on the job. In this episode we discussed what makes Dallas a great place to do radio, what it takes to have a successful show in market number 5, why consultants can help grow your career, and what you need to know when you move to Dallas to do radio. We also had some random discussion about the sports scene, the changing demographics in communities and where to get some good Texas BBQ.
We also spent time talking about the morning show, including the division in work and performance between himself and his co-host Michelle, and how much time to allot to on air vs. online.
This show is made possible every week by contributors like:
Blurve: A great way to help you prep your Show.
NLogic: TV & radio advertising and audience data solutions
Megatrax - Licensed Music for your radio station or podcast production company.
For a Transcription of this episode - click here.
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