The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Matt Sutton comes from Australia. There was a time when having people with funny accents was novelty. Then it became common place. With the advent of Youtube, Facebook and people consuming their media globally, it's not a thing anymore. In 2012, I had the delight of bringing Matt to Canada as we launched Fresh-FM in Winnipeg. The best part was bringing him over from Brisbane's B105 and introducing him to Canada... in February. There were subsequent promotions like "Make Matt a Winnipegger" and his "Lyrical Conversations" which still get talked about today.
One thing that did come up a few times in this podcast, in the role that community played in his development, and the development of Australia's most successful morning duo, Hamish and Andy. It's something that is not as prominent in North American radio because of the sheer volume of stations. Matt is now the afternoon drive host at Z95.3 in Vancouver and he loves it more than he thought he would. But he's still loyal to the Winnipeg Jets and Blue Bombers.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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