The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Graham Richardson, a veteran Canadian journalist, discussed his career, including his time at CBC, ITV (Edmonton) CTV, and his coverage of the 2022 Ottawa trucker convoy protest.
We talked about the challenges of maintaining media trust amidst the proliferation of content and the impact of government subsidies on media organizations. Graham talked about the importance of local news in providing essential services and the need for media to adapt to changing viewer habits, and what he has seen working in Ottawa for CJOH Television as the 6PM news anchor.
What I really like about Graham, was how he covered the Trucker Convoy from a local and national level. He managed to convey the viewpoints of both the residents who were ticked off with the commotion and the truckers who travelled to deliver their message to Ottawa. It was truly a strange time and Graham's reflection is compelling.
He also talked candidly about his transition to Edelman Global Advisory, where he now works on media and crisis management for clients, including the Concussion Legacy Foundation.
A Transcript and video of the show is available on our network page.
Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Megatrax - Licensed Music for your radio station or podcast production company.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
