The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
If you're a Canadian audience member who's tuned in to a CBC News broadcast anytime in the last 20 or so years, this week's guest should look very familiar. We're joined by Wendy Mesley, the longtime Sunday host of CBC's The National, among several other shows in CBC's repertoire.
In this episode, you will hear about Wendy's early years as a reporter at CFCF in Montreal, her time in radio in Toronto, and her years at the CBC. Wendy officially retired from the CBC in July 2021, but she hasn't been sitting idly by since then. She's currently hosting a wildly successful podcast, Women of Ill Repute, with her good friend and fellow CBC alum Maureen Holloway. In its first week, the show hit #1 on Apple Podcasts in Canada- and it just so happens to be produced by our network. If you haven't yet, you can give it a listen here.
Of course, Wendy shares lots of details about the podcast and how it's come together over the past few months, but we also talk about her time in radio and TV news- specifically the way the landscape of journalism has changed in the 40 years she's been doing it. And for those of you familiar with Wendy, yes, we do touch on a certain controversy you might have heard about when she left the CBC.
For more of Wendy, check out Women Of Ill Repute on the Soundoff Podcast Network, give her a follow on Twitter, or check out her weekly newsletter on Substack.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
Matt Fogarty Voiceovers
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Megatrax - Licensed Music for your radio station or podcast production company.
Click here for a transcript of this episode
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