The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Paul Kaye is the VP of Music Brands and In House Production at Rogers. When he was hired in July of 2017, it was mentioned that his position is an evolving one. True to that statement - his position remains as fluid as ever given the accelerating change for the medium and for the content creators who work in it. The last time we had Paul on the show, it was December 2016 and he was fulfilling a role at Newcap Radio. We haven't felt the need to have him back because the episode was very evergreen and stood the test of time resiliently. However, with the pandemic - it is time for a catch up.
In this episode, we spoke about the differences between "Big Bits" and "Conversational". (Spoiler: The former is passe) We also debunked some of the truths and myths surrounding live and local, and how the pandemic will result in better radio content quality, even if the economic indictors do not reflect that right now. We also talked about the future of morning radio citing two recent changes in the Winnipeg market with the bringing Brock and Dalby to afternoons on 92.1 CITI, and transplanting Roz and Mocha into the morning show on 102.3 Kiss FM. Both are glimpses into the future for radio talent... and yes they should be excited about the possibilities. And yes we did discuss what he looks for in demo. I'll even let you cut right to that part but you really shouldn't because there is so much other great stuff you'll likely need to know from the episode before you send him an mp3 or .mov of your work.
[13:40] What goes into a great demo
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week.
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
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