The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Troy McCallum had it all figured out. He listened to the episode with Gruff Gushnowski and knew that doing the podcast in the car would be a fitting place to talk radio. After all, he spends up to 3 hours a day in the car listening to the radio on the way to work as program director at Boom 97.3 in Toronto. Troy and I spent about half of his commute home talking about his early days in radio, his affinity for the Classic Hits format, programming said format, and discussing two trips he took last year. One to Philadelphia where he had his first breath of podcast air at Podcast Movement 18, and a trip to New York where he got to meet the legendary Broadway Bill Lee at WCBS-FM.
There's so much to learn about Troy and the roots of his creativity which stem from performance, to acting and then directing, to the collaborations of some Boom 97.3 mainstays like 97.3 Seconds and Behind the Vinyl. He also writes a lot of imaging, and has a good relationship with station voice Joe Cipriano, a must for any successful radio station.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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