The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Lori Lewis is back on our show for the third time? Why so often? Because the world of social media moves that quickly. The last time we had Lori on the show, Instagram Stories was just starting to become a thing and Tik Tok wasn't even a thing. In fact - you might have still been involved with your SnapChat account and over-posting by today's standards on Facebook. Lori is now out on her own working with radio groups and teaching them all about the ways to engage their listeners on social media, and get the sales team selling their digital assets. Lori Lewis Media launched recently, but that doesn't mean she will stop doing some of the other things you might know her for, including being the Chair of the Conclave Summer Radio Learning Conference (which you should go to), and her column in AllAccess.com, Merge.
In this episode, Lori and I talked about how many in radio are Introverted Extroverts, and cited an article from 2018; I believe this is it.
We also talked about the importance of keeping your passport up-to-date and about how the Internet minute Graphic became so popular. You can see a copy of that graphic on our blog page.
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There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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