The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Paige Nienaber knows radio promotions and marketing. He's been involved with some really big ones - and one that I definitely remember because I saw it play out on CNN. (Wild's infamous Haircut on the Bridge). In this episode, I ask Paige all about what makes a radio promotion successful, and how they changed over the course of the pandemic.
In this episode, you'll hear a conversation about radio promotions that I have been planning since I first met Paige in 2016. We discuss the anatomy of a great radio promotion and touch on a few of the famous ones that have taken place over the years, including Mancow Muller's Bay Bridge Haircut, and a lottery contest that didn't pass the legal test. One thing is evident: The same elements that made promotions successful in the 80's, still exist today. Paige also touched on the success of the Secret Sound contest which is on air now at 99.7 Now in San Francisco.
If your station would like to bolster its promotions game, Reach out to Paige on this website. http://www.cpr-promotions.com/ or call him at +1 651 247 4056.
Of note - this episode was recorded using Squadcast and this is the first episode with their new Dolby Voice feature. Use the promo code soundoff for up to a free month off of the Indie audio plan ($20 of value) in addition to the free 7-day trial.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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