The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Susan Knight and I haven't seen each other since Labour Day 1995. We had just come back from the Molson Polar Ice Party in Tuktoyaktuk, NWT. She was working at 92 Rock in Sudbury and from there went to Chatham, Ontario and then Mountain-FM in Squamish, B.C. The rest is a blur but there were stints in Kelowna, Calgary and Victoria, B.C. whee she is now covering a maternity leave at 91.3 The Zone. You know what? She genuinely loves radio.
In this episode, you will hear how much she loves radio: Everything from its ability to connect whether it is voicetracked or live; in a disaster or at 5 in the morning. We also talk about her venture into voiceover where she records audiobooks and radio ads for clients. She also admirably answered the hard questions such as her favourite morning show-co-hosts and how women are succeeding in radio despite the well documented obstacles.
We also talked about how Susan fell in love with a pair of Doc Marten boots she saw on our trip to the Polar Ice Party in 1995, and her quest to find them in 2021.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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