The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
I met Ross Davies briefly on two occasions. Once in Montreal in the 90's and a second time in the 2000's again in Montreal. It was little more than a "Hi! How Are You?' but there was work to be done and the radio stories were going to have to come later. Fast forward to 2018 and we finally got to have that chat. Ross spent a good chunk of his career working for CHUM in the programming, operations and senior management positions. We went back to the beginning where he started his career with Moffatt Communications. He moved to Toronto in 1979 has worked with Standard Radio, Canadian Satellite Radio, Astral Media Radio and (as mentioned) CHUM Ltd. More recently, Ross served as Director of Member Engagement/Radio for Numeris, the leading provider ratings to broadcasters and advertisers. Ross was also part of the executive team at XM Satellite radio that launched Canada’s first satellite radio service in 2005. (The merger with Sirius came much later) We also dug into him co-creating the original Jack/Bob variety hits format with the launch of Bob-FM in Winnipeg in the spring of 2002.
Ross is putting together some of the radio panels at Canadian Music Week this year and provided some intel into what we can expect May 20-22 when it all takes place. He also welcomes your feedback so shoot him an e-mail - but only after you listen to what he has shared. (It's towards the end of the podcast by the way)
There's more about this episode on our show page!
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Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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