The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Jeff Smulyan is the founder and CEO of Emmis Communications, creator of all sports radio, one time owner of the Seattle Mariners, and now an author. He has written a book called Never Ride a Roller Coaster Upside Down which chronicles his career as a leader in broadcasting.
In this episode, you will hear why Jeff chose to study telecommunications and history at the University of Southern California, managing talent such as David Letterman, Ken Griffey and Don Imus, his purchase of the Seattle Mariners, the creation of the all-sports radio format that morphed into the legendary WFAN, and what the future for radio and podcasting looks like.
You should definitely buy the book just to see all the legendary call letters and enjoy all the broadcast stories and decision making rationale.
Get Your Copy of the Book.
Did you know? The Jeff Smulyan Award is presented each year at the Barrett Sports Media Summit to a deserving radio industry executive who has led by example, taken risks, produced results, and made a significant difference for the sports radio business.
Kraig Kitchen was the first recipient of the award at the 2019.
Dan Mason was named the winner of the award at the 2020 BSM Summit.
Traug Keller earned top honors at the 2022 BSM Summit.
A transcription of the episode is available here.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
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