The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
It's safe to say that Growing up Much is something millennials and Gen Xers have in common. Erica Ehm was one of the first batch of VJs to grace Canadian airwaves back when MuchMusic launched in 1984. Her broadcast journey actually began in Montreal in the late 70's when she entered her College into a contest on CHOM-FM to have Max Webster play in the Marianapolis Cafeteria. While her school did not win the contest, Erica did score a job in the CHOM-FM music library, and work and Broadway Live as a DJ where Suggs from Madness crashed on her family's sofa, she saw the GoGo's perform, and Bono told her to go into P.R.
In this episode, we talk to Erica Ehm about her journey to MuchMusic, through MuchMusic, and all the creative projects that came after including television, stage productions and songwriting. Did you know Erica has won multiple Junos and Canadian Country Music Awards? Exactly! That's why you need to hear how Erica evolved. And guess what is next? Podcast!
Erica's brand new podcast is Erica Ehm's Reinvention of the VJ, where she reconnects with MuchMusic alumni to explore the challenges of reinvention with entertaining anecdotes and useful insights to inspire you to face the next chapter of your life.
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The Sound Off Media Company is excited to be working with Erica on this venture and there are many episodes in the works.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
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