The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Jonathan West is a passionate about a few things, including two of our favourites, hockey and radio. We eliminated all the hockey talk from the podcast but I will bring him back at some point on "The Other" podcast to chat it up in February when the playoff races take hold. It was good to catch up with Jonathan at the Conclave, and he mentioned he was going to be at Morning Show Bootcamp, so he promised me an update on that and I would pass along my Podcast Movement notes to him.
Aside from being a talented radio personality, Jonathan is also a great hockey writer, which is where I first encountered his work. Californian born, southern raised and a hockey goalie. Quite the mixed bag. He's covered a lot of hockey and pointed out that 13 of the 14 outdoor NHL Classics have ended in losses for the home side. Sorry gang - this podcast is all radio and music. And we had some "real talk" about our business which says that it believes in talent, yet 4 in every 10 on air personality goes without an air check.
We think that is unacceptable and if you don't get regular air checks, you can come to Canada where the health care is free - and the air checks are free.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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