The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
In this episode, we talk Amanda's journey through the industry (including receiving military training before working as a journalist in Afghanistan), as well as her thoughts on how Canadian broadcasting could evolve.
There are University dissertations shorter than Amanda's resume, so for brevity's sake, she is currently: Director of Talk & Talent at AM640 in Toronto, entrepreneur, freelance podcast consultant herself, author of a best-selling book, and a Journalism instructor at both Ryerson University and Seneca College.
Amanda and I also go deep on podcasting and discuss Canada feeling behind terms of podcasting, but Amanda shares some excellent ideas about how we can elevate quickly. And the best news - there is plenty of space for more Canadian podcasts.
If you are looking to start a podcast - please contact myself or one of the Podcast Superfriends.
For reference - follow Amanda on LinkedIn or her personal website.
I'd also highly recommend picking up her book, Let's Talk Podcasting, or listening to any of her speaking engagements if you want to hear more of her sage wisdom.
Thanks to those who have supported the show!
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