The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Before starting this episode, I want you to imagine the program director of a radio station. You're probably picturing someone around my age, or maybe a bit older, depending on the station. A mature man or woman, with over a decade of experience in broadcasting, who can use that experience to run things smoothly and professionally. What you're probably not picturing is a 26-year-old Pro Tools aficionado and part-time radio host who's handling a station for the first time. But that's exactly the position Brady Kingsbury found himself in, and he nailed it.
If nothing else, Brady's history in broadcasting is a testament to the value of playing to your strengths, while also doing everything you can to lengthen the list of things you can call "strengths." As he says in this episode, he's never been afraid to get tossed into the deep end. It just gives him a chance to show you how well he can swim.
In this episode, I talk to Brady about how he went from working at a mall to programming Jack FM in London, Ontario in only 7 years. We dive into his love of audio editing, the process of learning Pro Tools, and the great friends he made along the way who helped jumpstart his career- including Jeff Lumby and Scott Tucker.
Nowadays, you can listen to Brady on 96.7 CHYM in Kitchener, weekday mornings starting at 5am. Listen to some clips from the show here.
If you want to stay caught up with Brady, you can also follow him on Twitter.
Thanks to those who have supported the show!
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