The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Buzz Knight should be a familiar name to anyone who's followed us for a while. He's been on the podcast twice before, and we've talked at length about his show, Takin' A Walk: Music History On Foot. This week, we're doing a full-on feed swap!
If you're somehow unaware of Buzz and the concept behind Takin' A Walk, it's a show designed around the simple pleasure of a refreshing walk and a good conversation. Buzz speaks to music legends from different genres, hoping to catch them in their element by taking them for a walk around areas that mean something special to them. And he definitely succeeds! He's found that people tend to tell some really interesting stories (and have an easier time getting comfortable) when they're out getting fresh air in places they've made memories.
Buzz is also a great example of something more podcasters should take advantage of: niche-ing down. We've talked about this concept on our episodes with Buzz and Evo Terra, but in summary, to "niche down" your show means to focus exclusively on a particular type of content. Sounds simple, right? And yet so many podcasts seem to be about everything. One episode they'll talk about their personal lives, the next episode they'll interview an athlete, then they'll talk politics, et cetera, et cetera, ad infinitum. If you've got a great personality, or an established fanbase, that can work fine. But let's be honest- most of us don't. By focusing on a particular niche, like music history in Buzz's case, and trimming the rest of the fat, you open the door to becoming the go-to show for anyone interested in that niche. It's worked quite well for Buzz, if you couldn't tell by looking at his guest list: Brian Johnson of AC/DC, Paula Abdul, and many more.
If you want more music history goodness, check out Takin' A Walk wherever you get your podcasts, or head straight to the source at takinawalk.com.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
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