Steve Goldstein is back after a nearly three year absence from the show to talk about video and podcasting. Last summer - video was the main topic of conversation at Podcast Movement, largely on the heels of a presentation by Steve Goldstein from Amplifi Media and Jay Nachlis from Coleman Insights.
The study surveyed podcast listeners on how they "consume" podcasts across platforms like YouTube, Spotify, Apple etc. Key findings were that 72% use multiple apps to listen, and 75% said a podcast can be audio or video. Steve and I also discussed how people are consuming podcasts in different ways - watching full videos, clips, highlights etc. Podcasters need to make content available in multiple formats to reach wider audiences. How? Well that's still something each individual podcaster needs to figure out.
The Sound Off Podcast started recording a video version of our episodes shortly after this study was released. We are interested to know what you think.
