The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Last June, I got to watch Maie Pauts receive the Rosalie Tromblay Trailblazer Award. There was a 10 minute video summary of her career along with the tributes and highlights. This is a longer version of that.
In this episode, you'll hear how Maie got her start in radio at the campus station at Ryerson University in Toronto. She originally wanted to work in TV production but fell in love with radio after joining the campus station. She hosted a funk/R&B show at the campus station before getting her first radio job at an AM station in Brampton. She later joined the legendary CFNY station in Toronto where she worked from 1986-2001. In the 90s, CFNY went through an ownership change and started playing more commercial hits, which upset some core listeners. But it also led to increased ratings. After leaving CFNY, Maie did a short stint in talk radio before joining CHUM FM's in 2002. She later moved to Boom 97.3 in 2010, playing hits from the 70s, 80s and 90s.
What's the key to Boom's success? Talking about current events while playing older music. This allows the brand and personalities to connect with listeners of all ages.
Finally, Maie received the Rosalie Trombley Trailblazer Award from Radio Trailblazers Canada for her contributions to radio over a 40+ year career. If you would like to nominate someone for that award this year, please nominate them now.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
