The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
I had the pleasure of speaking with Dave Sturgeon, a true veteran of the radio industry. With over 40 years of experience, Dave shared his journey from starting on-air in small-town Ontario to managing stations across North America and eventually running his own agency. We discussed his unique path—transitioning from rock radio to talk, then into sales and management, and finally agency ownership. Dave offered candid insights into the challenges and rewards of each role, emphasizing the power of connection that radio brings. He explained why, despite the rise of digital, radio remains a foundational medium for advertisers, driving real results that digital alone can’t match. We also explored the myths surrounding radio’s relevance and measurement, and Dave’s new book, "The Truth About Radio: A Myth Busting Guide For Today's Media Buyers and Sellers" which aims to bust those myths. This conversation is a reminder of radio’s enduring impact and the passion that keeps it alive.
Dave is a very good LinkedIn Follow.
Buy Dave's Book. - Canada
Buy Dave's Book - USA
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Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Megatrax - Licensed Music for your radio station or podcast production company.
Podderapp: Where podcasters can get access to their advanced data dashboard here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
