The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Jennifer-Lee Gunson is the owner of J-Pod Creations which is a Vancouver based company specializing in branded podcasting. Before Jennifer got started in radio, she was an actor. She later enrolled at BCIT, found her way to Astral owned The Bear, which has now been shifted to the Bounce cluster of Bell properties. She returned to Vancouver after a stint in Prince George and took to the air (literally) doing traffic for CKNW and later Canadian Traffic Network which is where you can hear her today.
She is also the host of a few podcasts at her company, including the ever-popular HAVAN podcast "Measure Twice, Cut Once" which is a branded podcast for the Homebuilders Association of Vancouver.
In this episode, you will hear how she got her start in radio, survived the pandemic, and started her company. Best of all, she shares what she learned in radio and how it applies to making great on demand audio.
A Transcription of this episode is available here.
This show is made possible every week by contributors like:
Blurve: A great way to help you prep your Show.
Megatrax - Licensed Music for your radio station or podcast production company.
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