The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
How much time are we spending chasing the next big thing in podcasting—and what are we giving up on too soon?
Lauren Passell is the founder of Tink Media, who wants to call her business “the slow company.” She helps podcasts grow through thoughtful recommendations, strong relationships, and the kind of consistent work that rarely delivers overnight results. Our conversation had me questioning where I put my own time and how quickly I expect it to pay off.
We start with what it took to put on the International Women’s Podcast Awards in Toronto, including the struggle to secure even small sponsorships and the people who showed up to support women in audio. Lauren is candid about the disappointment, the joy, and what she learned about community when enthusiasm didn’t always translate into support.
That same question—what does meaningful support actually look like?—runs through our discussion of podcast discovery and growth. We get into why promo swaps deserve more patience, why the right audience matters more than the biggest audience, and why I care more about time spent listening than downloads.
Lauren also shares the inspiration behind her upcoming podcast, Welcome to the Bathroom, and reminds me how much possibility there is in simply being curious about people.
Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
