The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
It's not unusual for me to bring old friends onto the show. In fact, a good chunk of our episodes have come about because of existing connections I've had in the broadcast industry. What is unusual, though, is for me to bring on a friend from all the way back in elementary school- one who's also had an incredible broadcast career, and who until recording this episode, I hadn't spoken to since 1984.
This week's guest, Adrian Harewood, has been with the CBC since 2006. Once upon a time, he was the host of a little radio show called All In A Day on CBC Radio One, but in recent years he's moved in front of the camera and into our homes. He's currently the host of CBC News Ottawa at 6, and has been a guest host on other CBC shows like As It Happens, Sounds Like Canada and The Current. He's also a full-time Professor of Journalism at Carleton University. I'm not the jealous type, but those are some lucky students.
It may also interest you to know that before his time at the CBC, Adrian also hosted a radio show on CKUT, the radio station for his Alma Mater, McGill University. The show was called Soul Perspective, and was dedicated specifically to discussing the issues faced by Black Canadians, such as racial inequality, racial profiling, and notably, homophobia in the black community.
In this episode, Adrian and I catch up on lost time by discussing his past, present and future. We walk through his time at the CBC, the changes he's seen, and how and why he became a professor. We also talk about his recent appearance on the Canadaland podcast with Jesse Brown, where he took the time to give an inside report on the systemic racism he's seen in the media and at the CBC. You can listen to that episode here.
For more of Adrian, you can follow him on Twitter. If you're in Ottawa, you can also see him every night at 6:00 on CBC News.
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