The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Mistress Carrie spent 22 years on air and a handful more working in promotions at WAAF. She spent most of her life before that listening and loving the station. She figured one day it would all end with her "moving on" as many in the business do. But what she and many did not expect was for its parent company to sell the frequency to K-Love for ten million dollars; something that also happened to the Sound in Los Angeles. On February 20, WAAF ceased to exist, leaving Boston without the Active Rock station that gave birth to bands like Godsmack, and built hits like Shinedown's cover of Simple Man. (If you think we are making this up, the clip is in the podcast)
In this episode, we cover Carrie's early days at the station and how WAAF went from being a Worcester station to a Boston mainstay. Some of it had to do with people migrating to the suburbs, but it doesn't hurt that the station built relationships with artists, sports figures and actors. We discussed the loss of the station and how it has left a hole in the heart of her and the WAAF listeners. (Subtle Boston music reference in there....)
For now, you can find Mistress Carrie on her new podcast which you should subscribe to immediately. You can expect participation from many of the people who have her cell number like David Draiman from Disturbed, Godsmack, Shinedown, Cory Taylor from Slipknot, Adam Gonthier from Three Days Grace and many others.
Fearless prediction: Her podcast is on Simplecast which was just purchased from Pandora/Sirius XM - there's room for her up there, isn't there?
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
The NLogic Services Division,
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