The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
If you've listened to sports radio in Alberta anytime in the last three decades, you probably know Bryn Griffiths. He's been positively prolific in covering the NHL and CFL teams in the area since the 90's- which is around when I met him.
Bryn joins us from Edmonton this week to talk about his lifelong passion for sports and broadcasting, and fair warning, this episode is a big one. We begin by exploring why he got into radio, and my jealousy over the fact that different time zones allowed Bryn to catch Monday Night Football as a kid without staying up past his bedtime. We continue into stories about his career in radio, his favourite interviews, the usual sports talk, and of course, a long chat about the current state of sports radio (and radio in general).
As you might expect from someone who's been the rockstar of Albertan sports radio for the last 30-odd years, Bryn also drops a metric ton of broadcasting wisdom throughout this episode. From how to tell a story, to what makes certain radio and TV shows feel special, and much, much more. Quite honestly, this is a tricky one to summarize, because we just talk about so much- but it's all worth hearing, I promise. Bryn is an endless font of wisdom for any aspiring radio star.
If you don't believe me, listen to the kind words of "The Wiz" and two-time guest on this podcast, Marty Forbes:
"We built something that I think the industry needs, and that is what we call one stop podcasting. And what I hear from everybody is, 'Geez, I really would like to do one of these things. I don't have the time and I don't have the wherewithal,' but they have the knowledge... Well, Bryn has all the parts that you need, and all he needs is knowledge. So he's built... a complimentary service so that guys can use podcasting for pure commercial intent and backgrounding for their businesses. So he's very good at it... It's a neat template that's rather unique, and (he) has built this template to be really profitable and meaningful in his life, that he's now doing something he really enjoys. He's a great guy to talk to."
Nowadays, Bryn is the Director of Podcast and Audio Production at Road 55, a production house in Edmonton that works with you every step of the way to help you create the best version of whatever content you want to make. If that sounds appealing, you can check out their website here.
For another interesting little tidbit, check out this YouTube channel belonging to Mark Summers. He's saved all the air checks from a ton of Edmonton radio stations, and they're definitely a fun listen.
If you'd like to keep up with Bryn, you can follow him on Instagram, Twitter, or LinkedIn.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
Matt Fogarty Voiceovers
NLogic: TV & radio advertising and audience data solutions
Megatrax - Licensed Music for your radio station or podcast production company.
Click here for a transcript of this episode
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
