The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Norma Jean Belenky is the host of the Podbiz, and we didn't get a chance to finish our conversation we started at the Podcast Show in London - so we did so on a podcast. We also didn't have time to talk about everything in London, given her experience living in seven countries. Ideally all of her pod-merch should have "Where's the Money?" emblazoned on every t-shirt and mug; it is the question everyone asks.
We explored her life before PodBiz, from teaching English in South Korea to creating music and working at Podbean, which ultimately led her to launch her own podcast focused on how creators can make money in this evolving medium.
We did our best to look beyond simple download numbers, discussing the importance of niche audiences and creating genuine value for listeners. Norma Jean and her co-host John Kiernan are committed to showing us that there are other podcast revenue strategies, including sponsorships, subscriptions, and strategic content creation. We discussed emerging trends like video podcasting and community building, offering listeners a comprehensive look at the exciting potential of the podcasting industry.
Check out Podbiz here. And ESPECIALLY this episode with Danielle which we referenced a few times.
Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life.
Both the Sound Off Podcast and The Podcast Superfriends are apart of The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Megatrax - Licensed Music for your radio station or podcast production company.
Podderapp: Where podcasters can get access to their advanced data dashboard here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
