The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Last summer when we had Vinny Barucco on the show, I mentioned that we would be having his co-host on in due time. Time is due. Shannon King's radio journey is different in that she didn't grow up idolizes radio personalities from the past. It was just kind of suggested to her. She cut her teeth by cutting hair and learned she was a people person.
In this episode, you will hear how Shannon interned with all the major players before she worked for them. Her radio journey had her developing as a top personality in markets like Timmins and Sudbury, before successfully avoiding Edmonton and going to Virgin Radio in Montreal where she currently works alongside Vinny and Adam. We also talked about the energy her former PD Blair Bartrem brings to the show, adapting to Montreal culture, and manoeuvring through the pandemic and lockdowns and curfews... for a second time.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
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