The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Steve Kowch is a talent coach, radio consultant and ran two of the biggest News Talk stations in Canada for many decades; CJAD in Montreal and News Talk 1010 CFRB in Toronto. As I was interviewing Steve about talent and journalism, I thought of all of his experiences he had with the mega-sized news stories he covered in Montreal and Toronto. (FLQ, PQ, Referenda, Olympics, Sars, Rob Ford) As this is a podcast designed to better broadcasters everywhere, it's only fitting that we spoke to the author of "99 Things You Wish You Knew Before You Make it Big in Media".
Most of what I know about newsrooms and journalism came from having worked at CHOM/CKGM in the early 90's, (although Steve had left for CJAD, he had taught the likes of Mark Kelley, Ann Shatilla and countless others how to pass on what they knew to others. If it sounds like Steve laments the days of busier newsrooms and the knowledge sharing that transpired, he has high praise for those doing journalistic work today.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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