The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of the radio industry and has worked on air, and as a program director. Matt now works with broadcasters to make their on-air product shine.
Dave Beasing is known for many things including a ten year run as program director at 100.3 the Sound in Los Angeles, (R.I.P.) as a broadcast consultant at Jacobs Media, and most recently as a part of the team that created the highly successful Inside Trader Joe's podcast. His company Sound That Brands has taken a lead role in creating branded content and I wanted to ask him about the branding behind audio; whether its a unique station like 100.3 the Sound, or a podcast about Trader Joe's.
Of note, Dave is going to be moderating panels at the Conclave in Minneapolis this week (July 18-20), and Podcast Movement next week (July 23-26). There are Bonus episodes being released in conjunction with this episode.
In this episode, I made mention to Dave having written a wonderful tribute piece about Nick Michaels which you can find here.
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