The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
It is fitting that this episode is being published on World Radio Day. Cathy Faulkner worked at KISW in Seattle from 1981 through to the early 2000's. She spent most of her time as the station's music director and on air. During that period, Cathy championed the local music scene and had a front row view to the ascension of Nirvana, Soundgarden, Alice in Chains and some of the Seattle bands that did not get grouped into the G-Word category like Queensryche, and Candlebox.
In this episode, you will learn that it is all about timing. Especially in the case of Nirvana who released their Nevermind CD the first day that Cathy took the music director position. We also discussed some other rock radio groups who shaped the soundtrack of rock radio in the 90's like Kenny Wayne Shepherd, Tool and Brother Cane.
KISW celebrated 50 years recently and you can check out this episode from their current morning personality BJ Shea here.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
Matt Fogarty Voiceovers
NLogic: TV & radio advertising and audience data solutions
Megatrax - Licensed Music for your radio station or podcast production company.
A Transcript of the episode is available here.
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