The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Last time Sue Haas was on the show, she had just moved over from Blue Ant Media to start as the President and COO of NLogic. Well, almost a year has gone by since then, and Sue's back to let us know how it's going.
If you're listening in Canada, you're probably aware that NLogic has been a steady supporter of this show for a long time now. We use their services all the time to source ratings data, but as Sue explains, you're dead wrong if you think that's all they have to offer.
Sue also speaks about what the transition was like, and how she's had to adapt since joining NLogic. After all, it's not every day someone joins a company starting at the very top, and the first year of decision-making is crucial. Thankfully, Sue's been more than capable of keeping up. We talk shop on the technical side, and she shares the thought process behind the direction she wants the company to head in. As it turns out, there's a whole lot to look forward to in the world of media metrics, data and data strategy. The future sounds pretty darn promising.
If you think NLogic could benefit your business or podcast, I encourage you to head to their website to learn more about what they can do for you. And if you want to stay up-to-date on the newest happenings in the media metrics landscape, sign up for NLogic's newsletter for information on upcoming webinars.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
