The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Gordon Firemark is the podcast lawyer. I first had a chance to meet him at Podcast Movement in the late 10's. In 2022 I might have had a few cocktails when I asked him about hoe to manoeuvre cross-broder conflicts between podcasters. In this episode I ask the rest of the questions I had.
We discuss the importance of clear agreements between co-hosts and why you need a guest release forms. We then tackle the complexities of using music in podcasts due to copyright laws. Gordon explains the differences between copyright, trademark, and patent law, and how to protect podcast brand names and segments through trademark registration. But wait! There's more! There's sponsorship agreements, the importance of proper disclosure, and the challenges posed by international regulations, particularly for Canadian podcasters. Gordon also shares a few real-life anecdotes that illustrate the potential pitfalls of not having written agreements or proper permissions, such as costly legal disputes and misunderstandings with sponsors. (This one is jaw dropping)
Practical advice: Get everything in writing, understand your rights, and always prioritize clear communication to avoid legal entanglements in podcasting.
We spoke about having a guest release form to ensure that podcasters don't encounter any misunderstandings between them and their guests. You can access Gordon's free release form here.
You can get all the details about where Gordon will be next on his website.
See Gordon at Vidfest in Atlanta - August 21
See Gordon at Podcast Movement in Dallas - August 22-24
Gordon will be doing a live interactive game-show TwoTruths and a Lie: Podcasting Legal & Business Myths Busted.
And a presentation called Your Podcast Legal Toolkit: Copyrights, Trademarks, and Contracts Made Simple.
The listener survey can be found here. Complete it and I'll share with you, my Top 10 Podcast Hacks for 2025.
Please sign up for the SOUNDING OFF Newsletter. Full of all the things you never knew what you were missing in your life.
Both the Sound Off Podcast and The Podcast Superfriends are apart of The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
