The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Ira Haberman is the host of the Sound Podcast and passionate about storytelling, and the Grateful Dead. Put it together, and that's a podcast. He has hosted the Sound Podcast since December, but its success has radio roots as he was working as creative director for Corus Entertainment's Deep Sky in Toronto in 2003, and segued to digital content in 2008, right when it all began to happen. We look back at the last 9 years of how digital has changed radio, what it has done right and wrong, and what the future looks like. If you are on the fence about your great idea - Ira will push you off it and get you going. (I think he actually gives you permission to do it)
If you want to contact Ira to work with your new podcast or get some social media help, he is on every platform known to the internet - and through the podcast website. https://www.thesoundpodcast.com/contact/
This episode of the podcast is brought to you by Promosuite - www.promosuite.com/soundoff
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